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Research papers

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni
Company: Philips International
March 5, 1969
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Citation

van Rees, Steiner, Squires and Lagioni (1969a, March 05). The product flow in industry . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-product-flow-in-industry-